Daily exposure of facial skin can increase skin imperfections. It is necessary to ensure the daily hydration routine with facial moisturizers. Facial hydration can improve skin elasticity and increase radiance, meaning hydrated skin can delay the appearance of fine lines and wrinkles. Hydration is an essential step in the skincare routine, allowing the replacement or retention of water molecules in the dermis and epidermis, the most superficial layers of the skin, making it less vulnerable to external aggressions. The skin of the face will be no different, so it’s necessary to add a facial moisturizer to the daily routine, taking into account the needs of each skin, namely a moisturizer with antioxidant action, or specific care for skin with rosacea, oily skin with a tendency to acne, dark spots on the skin, dry skin or sensitive skin, or with anti-aging action in situations of loss of firmness and wrinkles.